Whether self-generated or purchased there are always some things you need to keep in mind to get the most out of your Leads:
1) Contact your Leads AS SOON AS POSSIBLE! Because if you do not, in time they can lose interest, sign-up with someone else or change their mind.
2) DO NOT sell them on the first phone call! The first phone call to your lead is about building rapport, getting to know them and seeing if this is something that they could do or want to do. Once you gain interest you will schedule an appointment to do the Presentation.
3) After you have done the Presentation with the prospect, they will need time to think about it. You will then need to follow up in a couple of days and close.
4) Once you close, Welcome your new Team Member and then send them the necessary information to get started immediately! :)
The key to Success is Consistency and in the Follow-up. :)